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Finch is a premium cycling brand that was founded in 2015 by Charles Grassie, a cycling enthusiast with a passion for stylish, quality cycle wear.

At Finch, our focus is to create classic, stylish, world-class cycling apparel with a key emphasis on comfort and quality. Our brand is classically inspired and the essence of the brand is timeless.

The Finch rider is an authentic, confident individual who is not afraid to stand out amongst the crowd. They know what they want and they go for it.


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