For you to get the most along your way to the victory.
For you to face the field, the elements, the others and yourself with belief.
We make no compromise.
Neither should you.
Because we know it’s not just a matter of achievement,
but how you get there.
Because we know it’s harsh, but you just can’t resist it.
We will get you on your bike.
We will make each ride count.
We will remind you why you live to ride.