KOMRAID began life as a question between two great friends, both keen cyclists, triathletes and general sport nuts. Actually, it was three questions, which went like this: why is so much bike kit designed in dull colours, obsessed with retro styling or plastered with random lettering? Why does everyone seem to wear the same kit? And why is much of it really, really expensive?
Both of us have enjoyed successful careers in digital advertising and pharmaceutical sales and marketing. But as the years rolled by, we both started to question corporate life – how it can suppress innovation and fail to reflect personal values. Our personal lives were being eroded, cutting down the time we could spend with our families and friends. It was also limiting the time we could spend on our bikes, training and racing.
So we decided to be bold, follow our passion and create kit we loved. The response to KOMRAID has been, frankly, phenomenal. We have now shipped to many hundreds of customers in 30 countries. We have an incredibly low level of product returns, awesome feedback from customers and a large and growing base of repeat business.
Our design inspiration comes from a wide range of sources, from surfing to snow sports, adventure racing to IRONMAN. We believe in vibrant styling, carefully-chosen fabrics and a performance fit. All this has to be delivered at a fair price, direct to our customers. We test our kit ourselves over hundreds of kilometres in all conditions, on a variety of bikes and terrain. We ride it, wash it and sometimes even crash it – then develop it based on what we learn. Before we launch any item, it has to feel great, look awesome and perform outstandingly. Anything less doesn’t make the cut.