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La Machine

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The ultimate goal: have a passion and make it your job. So what do you do as two guys with a broad experience in (online) marketing and design with a shared passion for bike racing? You make your dream a reality.

That is exactly why we, Rens Robroek and Sander Tielen, started a unique casual clothing line for people just like us. People who are proud of being a cycling fan and like to show and share this in a distinctive, stylish way. On this website you’ll find products designed by us only available here. When we’re not on the bike we keep on pushing forward creating new designs and new products. If you have any questions or would like to join us for a ride feel free to contact us at any time!

La machine was born at the end of 2013. Quickly our shirts became popular and we were noticed by our followers and the media. We were (and are) featured in several magazines such as Soigneur, Fiets Magazine, Grinta and Bahamontes. And the party is just getting started. So follow the ride and ‘join the club’, the La Machine Cycle Club!

Haven’t I seen that T-shirt before? Was it on TV? You are right, you might have seen our clothing worn by Koen de Kort, John Degenkolb, Niki Terpstra, Maarten Tjallingii, Tiesj Benoot, Tom Boonen, Leon van Bon and Thijs Zonneveld (journalist and ex pro cyclist). Our peloton of La Machine lovers is ever growing and we would love for you to join us.. Even if you don’t speed up to 70 km/hour in a sprint or aren’t an former winner of Paris-Roubaix. Everyone is welcome.

When we’re not on the bike we keep on pushing forward creating new designs and new products. Keep an eye out on the website and our Social Media channels for product updates.





Hells 500

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