WE BELIEVE IN BEAUTY
As Italians we have a strong aesthetic feeling. As cyclists we know exactly what does it mean to feel comfy, confident and, yes, gorgeous. We care about how things look like. That’s why in developing new products or designs we get inspiration from Italian tradition, not only in fashion but, above all, in graphic and industrial design. We try to maintain the Italian attitude of doing beautiful things that actually work. That you will fall in love with.
Throughout history Italy has always had a burning passion for cycling. This passion, and its virtues, is what found the very essence of La Passione. Our historic cycling roots, major Grand Tours and global cast of cycling characters is what inspire us even today. We blend these proud traditions with the latest advanced performing materials to create beautiful, timeless products for you to feel more comfortable, perform better and enjoy your ride.
No matter which season is – we stay focused on quality. Our products are manufactured by skilled specialists in the North of Italy or in their European laboratories with the finest quality standards. We make use of the highest expertise in the field of cycling apparel production. A lot of research and development goes into our collection for you to feel comfortable when using our products. We use the same materials and techniques used by other well known high-end cycling apparel brands, the substantial difference lies in the prices.