THE REBIRTH OF A LEGENDARY FIGURE
Louison Bobet was the embodiment of Gallic panache, with a temperament that was as evident when he changed career to develop modern thalassotherapy as it had been in his behaviour at the heart of the peloton. Louison dared to ride for victory with style. He was also an innovator as a businessman. Today the Louison Bobet brand, proud of its heritage, sums up its ambition with an unequivocal “Riding with panache.”
INNOVATION AT THE HEART OF ELEGANCE
If the pleasure of riding starts with style, it would be nothing without the essential role of ergonomics, the selection of the best-adapted technical materials and a focus on design details perfectly adapted to the practice of cycling. For Louison Bobet, elegance is also making the functional beautiful and constantly innovating for ease and efficiency.
Echoing Louison’s two successful careers, the brand offers two collections. “Performance” is for the dedicated cyclists who take to the highways and byways. “Lifestyle” is a collection of naturally elegant sportswear that can be worn any time, and that brings together style and efficiency for mobility in an urban environment.