The Proviz Story
Proviz is an International Award Winning Sports Brand, distributed in 40 countries, and has the largest range of specialist enhanced visibility sports products on the market. It is renowned for its innovation and quality.
Where it started?
It all started in 2008 in a small flat in London where two brothers were commuting to their corporate jobs. It was during their daily commutes by bike to work that they realised the limitations of the products they were using. They identified a gap in the market to provide highly innovative, light-emitting and reflective cycling products. Inspired by their experiences (good and bad!) and with no prior retail or product manufacturing experience they designed five innovative cycling products.
It took a lot of time and research to identify and engage the correct manufacturers but the founders had a desire to push innovation and product development in a niche area where they believed it was missing. The founders set about building a brand that would address this need, synonymous with innovation, performance and being highly effective. Most importantly, the desire was to create products that customers loved and that made a difference in their lives.
The founders had to learn quickly. They soon became accustomed to working all hours of the day in order to co-ordinate manufacturers from around the world. Following positive feedback from independent testers and retailers the products were soon put in to manufacturing.