Custom kits. Custom socks. Sock doping. Kitspiration. Custom paint schemes. Ciavete. Personalised Oakleys. Hell even post ride coffee are becoming bespoke. It felt like everything to do with cycling could be crafted and personalised – except your kicks.
VeloKicks sprang into existence in late 2015 with the aim to unearth shoes that were different. Bold. Whether by paint pens or brands looking to step away from tradition, what we unearthed was a subculture of riders pushing design boundaries and fans dying to see them. Only what if you could not paint but still wanted some rad kicks of your own?
It’s that question which gave life to the VeloKicks brand and what our shoes are created to achieve. A unique point of difference. A shoe you won’t see five more of in bunch ride. Seasonal designs will vary in how loud they shout, but our shoes will always be individual. That last boutique point of expression. We have a weakness for cycling shoes – we are betting you do too.